CRM Solution
Asl AlHolool helps you choose, set up and run a CRM that your teams actually use. We build on Microsoft Dynamics 365, so sales, service and marketing work from one view of the customer, with AI helping at every step.
Related topicsOne view of every customer
Sales, service and marketing see the same history, so nobody asks the customer twice.
Built around how you work
We design your process first, then shape the CRM to fit it, not the other way round.
Adoption before features
A CRM pays back only when people use it. We train, support and measure usage from day one.
Your business challenge
Most companies already own a CRM. Few get what they paid for. Customer data sits in spreadsheets and inboxes, teams keep their own lists, and reports arrive too late to act on. Leaders are asking:
- Why is our customer data spread across spreadsheets, inboxes and separate systems?
- Why do our salespeople avoid the CRM we already paid for?
- Which leads and deals deserve attention today?
- Can we trust our sales forecast?
- How do sales and service see the same customer history?
- Where can AI save our teams time without losing control?
What we do
CRM strategy and design
Start with the business, not the software. We agree what the CRM must do for you before anything is configured:
- Review how you sell, serve and market today
- Define the processes, data and roles the CRM must support
- Choose the right Microsoft Dynamics 365 apps for your needs
- A roadmap with clear priorities and a business case
Implementation and integration
We set up the CRM, move your data and connect it to the tools you already use:
- Configure fields, views, dashboards and your sales and service processes
- Clean and migrate customer data from spreadsheets and old systems
- Connect Outlook, Teams, your website and your other business systems
- Automate routine steps with Microsoft Power Platform
- Test with real users before going live
Sales, service and marketing on one platform
One platform for every team that touches the customer:
- Sales: leads, opportunities, pipeline and forecasting
- Customer service: cases, knowledge and routing to the right person
- Marketing: one customer profile, segments and personalised journeys
- Works hand in hand with our Customer Contact Centre
Adoption and managed support
Going live is the start. We stay to make sure the CRM is used and keeps improving:
- Training by role, with simple guides
- Day-to-day administration and a help desk for users
- Data quality checks and management reporting
- Regular improvements as your business and the platform change
The platform: Microsoft Dynamics 365, with AI built in
We implement Microsoft Dynamics 365, with Copilot and AI agents working inside the tools your teams already use every day.
Focus on the right deals
AI scores leads and opportunities, and suggests the next best action for each.
Less typing, more selling
Copilot summarises records, drafts emails and prepares your people for meetings.
AI agents for sales
Agents research and qualify leads, and flag the risks in open deals.
Faster service
AI agents help create, update and resolve cases, and build knowledge from solved ones.
One customer profile
Customer Insights brings data from every source together, then builds segments and journeys.
Inside Outlook and Teams
Your teams work with customer data where they already spend their day.
Yours to extend
Power BI dashboards, Power Platform automations and custom agents built for your business.
AI stays under your control. Copilot uses only the records each user is allowed to see, and your people review what the agents prepare.
Why Asl AlHolool
CRM projects fail on process and adoption, not on software. Our partners have run sales and customer operations, so we design the CRM around how your people work. And because we also deliver customer experience, contact centres and digital marketing, your CRM connects to all of them.
Alliance relationships
Our alliance with Microsoft lets us design, implement and support Microsoft Dynamics 365 for you, together with Microsoft 365, Power Platform and Copilot. If you already run another CRM, we can assess it and help you get more from it.
The team
Taher Aly
Partner, Customer Operations25 years in customer operations, from the contact-centre floor at Raya and Wasla to general management and founder roles. MBA in Marketing.
25+ years | Raya Contact Center, Wasla
Ahmad Al-Zaqa
Partner, Board memberMore than 22 years in consulting and customer experience across telecom, retail and the public sector. CCXP, and President of the Saudi chapter of the CXPA.
22+ years | STC Contact Centers, Convergys
A. Hussam ElHazek
Managing PartnerThree decades in customer experience and customer operations, across the Big Four and the region's largest BPO operators. A former Director at PwC and EY in Riyadh.
30+ years | PwC, EY, BDO, XceedOur latest thinking
Customer experience is no longer a support function. It is the growth strategy
Most customers who leave do so because of poor experience, not price. What does that mean for how you run your business?
From delivery to delight: turning excellence into experience
Efficient operations alone reduce cost. Connected to customer experience, they drive loyalty, reputation and retention.
Saudi Arabia BPO & Customer Experience Outsourcing Market: 2026 Outlook
How big is the KSA outsourcing opportunity? Our study sizes the market at USD 1.5B+ today, growing toward USD 4B by 2033.
Ready to get more from your CRM?
Tell us how you sell and serve today. A partner replies within one business day.
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